This year’s Halloween is expected to be the biggest ever, with records expected to be set for number of American celebrating, average spending per buyer, and total spending.
|Year||Americans Celebrating||Average Spending Per Buyer||Total Spending|
|2016||171 million (All-time record)||$82.93 (All-time record)||$8.4 billion (All-time record)|
|2015||157 million||$74.34||$6.9 billion|
|2014||162 million||$77.52||$7.4 billion|
|2013||158 million||$75.03||$6.9 billion|
|2012||170 million||$79.82||$8.0 billion|
What’s driving the bump in these statistics?
There are a couple of possible explanations.
One is that consumer confidence is at its highest level since 2007 (despite the Presidential Election). The other explanation is that social media (Facebook, Snapchat, Instagram, etc.) are causing social pressure to participate and to go over-the-top.
Whatever the case, it’s clear that this Halloween weekend was the biggest one yet.
Here are some more fun facts about costumes:
- The most expensive part of Halloween is costumes. But prices dropped in the last year from $40 to $32 on average. As a result, more than two/thirds of Americans buy them. It was less than half in 2015.
- The top five costumes for adults are a Batman character, a witch, an animal, a superhero, and a vampire.
- Among those 35 years or older, dressing up as a politician is the third most popular costume choice of the year.
- The top five for children are action/superhero, princess, animal, Batman character, and a Star Wars character.
- Around 16% dress up their pets. The most popular pet costumes characters are pumpkin, hot dog, bumble bee, Lion/Star Wars character, and the devil.