Resources, Value Investing 101

Why Are People (Still) Scared of Investing?

Why does such a small subset of the population invest? Only about 4 in 10 Americans and only 1 in 3 Millennials have money in the stock market. The most common justification – that those who don’t invest simply don’t have the money – doesn’t cover all the bases. What governs the behavior of those who have the money and choose not to invest is fear.

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