Halloween Economics

This year’s Halloween is once again expected to be the biggest ever, with records expected to be set for number of American celebrating, average spending per buyer, and total spending.

Year Americans Celebrating Average Spending Per Buyer Total Spending
2017  179 million (All-time record)  $86.13 (All-time record)  $9.1 billion (All-time record)
2016  171 million  $82.93  $8.4 billion
2015  157 million  $74.34  $6.9 billion
2014  162 million  $77.52  $7.4 billion
2013  158 million  $75.03  $6.9 billion
2012  170 million  $79.82  $8.0 billion

What’s driving the bump in these statistics? There are a couple of possible explanations.

One is that consumer confidence is at its highest level since 2007. The other explanation is that social media (Facebook, Snapchat, Instagram, etc.) are causing social pressure to participate and to go over-the-top.

Whatever the case, it’s clear that this Halloween is the biggest one yet.

Costume Facts

Here are some more fun facts about costumes:

  • The most expensive part of Halloween is costumes. But still, nearly 7 out of 10 Americans will wear a costume on Halloween.
  • The top five costumes for adults are a witch, a Batman character, a witch, an animal, a superhero, and a Marvel superhero.
  • The top five for children are action/superhero, a Batman character or princess (tied), an animal, and Spider-Man.
  • Around 16% dress up their pets. The most popular pet costumes characters are pumpkin, hot dog, a lion, a pirate, and a bumble bee.

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